Plastic waste is a big problem and one we are all to aware of. I’m not here to tell you about it’s damaging effects, and the problems it causes, there’s enough content out there on the subject of plastic waste.
I’m here to tell you a positive story, a story to make a difference.
Ecowulf recently opened in the city of Wolverhampton and we were there to capture the grand opening. People flooded in to refill their plastic bottles with washing up liquid, shampoo, conditioner, soaps, fabric conditioner. The edible food section was also popular with banana chips flying out the door (not literally) along with pasta and other dried foods.
We grabbed spent a bit of time down there taking a few shots of different things, the products, the customers, the shop before we headed back to base to edit the footage.
Engagement goes through the roof
After the edit was done we uploaded the video. We hit post and shared the video into a few groups and local pages. Ecowulf also shared the post which helped the initial engagement and a local page uploaded the video natively (I sent them the original file and uploaded it themselves).
The the magic started to happen. People started to share the post, they commented on the video and tagged friends to watch the video. 48 hours later (the time of posting) and we’re up to 276 shares and over 13,000 views
Unfortunately you can’t take views to the bank to pay the mortgage but that is a fantastic organic exposure that would cost a lot of money to achieve using adverts. In the period the advert has been published EcoWulf’s page likes has doubled and even my own page likes has gone up by 20%.
All of that is great exposure for EcoWulf and the audience are all people who are interested in reducing plastic waste. It’s a highly targeted audience who are ready to buy.
A good base to work with
The next step is to make sure people actually walk through the door and make a purchase. The dedicated customers will need no prompting to visit but the remaining 80% of the audience will need a reminder or two before they walk through the door.
These reminders can come in the form of more videos, Facebook posts and running Facebook adverts on a small budget to everyone who watched over 3 or 10 seconds of the video.
By using the video above in that manner it has cost nothing to get 13,000 organic video views from a small, highly target audience. It will then cost pennies to show adverts to this select group of people and get them buying.