Rich Wilkes Films
  • Home
  • Our Services
    • Video captions & Framing
  • Learning Hub
  • About
  • Schedule a call

How to make Story Videos that engage and sell

How to make Story Videos that engage and sell

  • Rich
  • July 2, 2019
  • No Comments

2 things you need before you press record

Let’s start with the basics, to create any video you are going to need 2 things before you press record. You are going to need something to record the moving images and an idea to communicate, usually a camera. In this article i will be looking at these two things in a little more depth to help you create more engaging and purposeful videos that sell.

The camera

“I don’t have a good enough camera!”

“I’ll do it when I’ve got …”

Sound familiar? Well let me stop you right there. We live in an age where most of us walk around with 4K cameras in our pockets and even basic smartphones do HD recordings. Even if you don’t have a smartphone I’m sure you can borrow one or even use an old video camera. 

Think about it another way. Hollywood use cameras that cost as much as a house! Really! Some cinema cameras and lenses can cost well over £100k on jibs that cost thousand, but even Hollywood has massive flops.

And on the other end of the scale you have indie filmmakers competing on the big screen with budgets in the hundreds of pounds sometimes. 

So it’s not about the gear or spending the most, its about the idea or the story and how you communicate it. 

In short what you have is good enough. Smartphone, in a tripod with a light source behind the camera. If you want to know a bit more then watch this video. 

But do not underestimate the power of working with what you have.

The Story

“I don’t have a good enough camera!”

“I’ll do it when I’ve got …”

Sound familiar? Well let me stop you right there. We live in an age where most of us walk around with 4K cameras in our pockets and even basic smartphones do HD recordings. Even if you don’t have a smartphone I’m sure you can borrow one or even use an old video camera. 

Think about it another way. Hollywood use cameras that cost as much as a house! Really! Some cinema cameras and lenses can cost well over £100k on jibs that cost thousand, but even Hollywood has massive flops.

And on the other end of the scale you have indie filmmakers competing on the big screen with budgets in the hundreds of pounds sometimes. 

So it’s not about the gear or spending the most, its about the idea or the story and how you communicate it. 

In short what you have is good enough. Smartphone, in a tripod with a light source behind the camera. If you want to know a bit more then watch this video. 

But do not underestimate the power of working with what you have.

Share this page:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on whatsapp
WhatsApp
Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on whatsapp
Learning Hub Subjects:
  • 01 – Pre Production
    • Idea Development
    • Marketing & Brand Message
    • Scripting
    • Video Planning
  • 02 – Video Production
    • Filming
    • Mobile Video Creation
  • 03 – Post Production
  • 04 – Distribution
    • Facebook
    • LinkedIn
    • YouTube
  • Business
    • Mindset
  • Our Video Content
    • Business Lessons from the Saddle
    • Our Adventures
  • Uncategorized

Most Popular:

Relaxing Walk around Llyn Idwal, Snowdonia

Read More »

Video Testimonials – It’s all about the questions you ask

Read More »

Clarity in Marketing – Your customer is not the enemy

Read More »

Your brand is NEVER the hero of your Brand Video

Read More »

Ice climbing and self doubt

Read More »

Do you have a strategy for your next marketing video?

As a film producer I understand the importance of having your videos watched and the importance of having a strategy to turn cold audiences into fans and customers.

If your are looking to produce a video that maximises on its ROI or want to discuss your video marketing strategy then I can help you.

Use the form to the right to book a free 15 minute call with me 

Use the form below to book a free 15 minute call with me 

PrevPreviousAdding captions and subtitles to a Facebook Video
NextAdding captions and subtitles to a LinkedIn Video [Beginners Guide]Next

Contact Us

Rich Wilkes Films
43 Elmdon Road
Wolverhampton WV10 6XN
United Kingdom (UK)
Phone: 01902 595859
Email: hello@richwilkesfilms.com
URL: https://richwilkesfilms.com
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Other Links:

Contact Us

Video Production

Film Production

Showreel

Privacy Notice

 

Connect

  • Facebook
  • YouTube
  • Instagram
  • Twitter
  • LinkedIn
Rife Wordpress Theme. Proudly Built By Apollo13
Privacy Notice

Recent lessons

Relaxing Walk around Llyn Idwal, SnowdoniaJune 25, 2020
Video Testimonials – It’s all about the questions you askMarch 11, 2020
Clarity in Marketing – Your customer is not the enemyMarch 4, 2020

Learning Hub Subjects:

  • 01 – Pre Production
    • Idea Development
    • Marketing & Brand Message
    • Scripting
    • Video Planning
  • 02 – Video Production
    • Filming
    • Mobile Video Creation
  • 03 – Post Production
  • 04 – Distribution
    • Facebook
    • LinkedIn
    • YouTube
  • Business
    • Mindset
  • Our Video Content
    • Business Lessons from the Saddle
    • Our Adventures
  • Uncategorized